Radio Metro from Oslo, Norway has ordered OnAir Radio and OnAir Spots for all its 3 radio stations (Radio Metro, Radio Rox and The Beat). Radio Metro is broadcasting different commercials to 8 regions, where The Rox is broadcasting to 4 different regions.
The very efficient way in which Caliope’s software handles the broadcasting of commercials to 12 different regions was an important reason to make the switch. Many hours are now being spend on manually filling up gaps in the regions, in checking the playlists for correct endings and in manually copying commercials to the different regionalized players. All these manually steps are now replaced by an completely automated process, saving many hours a day.
On top of that, Radio Metro will also save on their infrastructure, going down from 20 servers to only 5. This not only saves investments in hardware, but also in the maintenance of the hardware.